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In conjunction with the Irish Internet Association, Tibus is partnering ION Technologies to deliver two half day Masterclasses to help businesses better understand how to create and leverage real benefit from their online communication and marketing strategies. It is designed for both private and public sectors and will be of particular interest to CEOs of SMEs, Marketing Managers, Communications Managers, Content Writers, Editors, Webmasters and Online Sales personnel.
Course outline - Successful Email Marketing Strategies Uncovered
<ul>
<li>How to know your customers and what is important to them</li>
<li>Understand the fundamental differences between offline communication and online communication, and why it matters</li>
<li>Decide what get published on your website and what gets binned</li>
<li>Learn how your customer's focus on tasks and their completion should radically alter how your view web site design</li>
<li>Build for search</li>
<li>Learn how to measure your site's performance</li>
</ul>
Module 2, 10 Strategies to Maximise your Website Investment
<ul>
<li>The impact of new technologies and social trends on web development</li>
<li>Blogging and Podcasting - SO 2005!</li>
<li>Ajax and Mashups - are they just bleached potatoes, or can they transform your site's conversion ratio?</li>
<li>Learn how your customers can improve your website and your business</li>
<li>Find out how design patterns have redefined our understanding of best practice</li>
</ul>
Gareth Dunlop, MD of Tibus, will lead the class. Other members of the Tibus team will be present on the day, and there will be informal Q&A, and networking sessions to complement the more formal presentations.
The Masterclass is from 9:30am to 2pm on 25 October, and will be held at the Institute of Public Administration, 57-61 Lansdowne Road, Dublin 4.
<a href="http://www.iia.ie/events/event/125/world-class-web-design-and-why-it-matters-to-your-business/">Visit the Irish Internet Association website to sign up online.</a>