Paul and Jeanne Rankin are household names throughout Ireland and UK because of their television personas, and the popularity of their food establishments.  The internet and mobile represent important marketing channels for them and they appointed Tibus to host their website and manage their SMS campaigns in July 2005.

Tibus provides a range of services to the Rankin Food Group:

• Set up and implementation of ongoing text message marketing campaigns
• Management of two way text response mechanisms, in response to text based competitions
• Integration of text message management with website content management, through the HandsOn platform
• Hosting of their web, content management and mobile management platforms

• Successful completion of three text message marketing campaigns
• Much tighter integration between information available on web, mobile and offline channels