Case Studies

Client Football Association of Ireland
Background & Brief

The Football Association of Ireland is the governing body of football in the Republic of Ireland. Over 180 000 people play football in Irish football clubs and schools and the role of the Association is to promote, foster and develop this activity.

Since 2007, Tibus has been working with the Grassroots division of the FAI to deliver online strategies which promote increased participation in the game at all levels.

  • The Summer Soccer Schools programme is a series of 260 training camps run nationwide throughout the summer holidays which is open to boys and girls between 7 and 15 years. The programme needed a professional website that would offer parents the opportunity to find out all about the camps, facilitate online booking, and enable coaches to interact with the programme organisers.
  • FAI Schools promotes and organises football at primary, secondary and international level for more than 80,000 students throughout the country. FAI Schools needed a new logo, brand and online presence where they could communicate effectively with teachers, parents, students and provincial branches.

 

Services
  • New logo and brand development for FAI Schools reflecting football for young people nationwide while retaining close links with the FAI's corporate identity.
  • Development of dynamic fixtures & results, advertising future competitions, match reports and photo galleries.
  • Promotion of international boys & girls squads, profiling football stars of the future.
  • Regional mini-sites communicating news, events and personnel involved at local levels.
  • Integration with 3rd party booking engine and CRM system.
  • Email newsletter system with HTML templates and control of distribution lists.
  • Hosting & full content management functionality.

 

Results
  • FAI Schools is now communicating effectively with its wide audience base in terms of competitions, national and provincial news and it is the central resource for all primary and national schools interested in football.
  • Online bookings for the summer soccer schools programme increased significantly as a percentage of the overall bookings following the launch of the re-developed site. The FAI plan to grow this market place and continue to focus on making it fully accessible to everyone interested in football.
  • Full content management capabilities ensure the FAI can control the publishing of information in a timely fashion.

 

Relevant Web Addresses

Visit FAI Schools website, promoting association football in all schools.

Visit the official Summer Soccer Schools of the FAI website.